What is EMA? Best Exponential Moving Average Settings Tested  

An exponential moving average (EMA) technical indicator reduces the lag associated with simple moving averages (SMA) by applying a multiplier to the most recent data. EMAs provide improved sensitivity, enhancing the accuracy of trend analysis.

Can traders rely on EMA as an indicator? I tested 30 Dow Jones stocks and 4 EMA settings over eight years, equalling 64,680 test trades, to analyze success rates and the best settings in pursuit of an answer.

What is an Exponential Moving Average?

An exponential moving average (EMA) is a trend-following indicator that tracks the average price of an asset over a given period. The EMA is calculated by taking a certain percentage of the closing price and adding it to the previous EMA calculation. This method gives more weight to recent data points than older ones, making it more reactive to price changes than a simple moving average.

The EMA is used to smooth out short-term price fluctuations and filter out noise from the underlying trend.

Although traders have used the exponential moving average to identify market trends, this strategy falls short. It’s not recommended as a tool for determining when to buy and sell assets based on their historical performance.

Instead, it’s best used as a support or resistance indicator, offering insight into potential price movements. Remember, successful trading strategies incorporate multiple indicators for decision-making.

KEY TAKEAWAYS

Understanding Exponential Moving Averages?

The exponential moving average (EMA) is a commonly used technical financial analysis tool that gauges a stock’s average price over a certain period. It provides insight into the direction of long-term asset price trends. If the price is above the EMA, it indicates a rising trend, potentially a suitable time to buy. However, prices below the EMA may represent a good time to sell.

The moving average period is crucial in determining the reliability of stock price trends. Consider a 200-day moving average to determine general uptrends – if the price consistently sits above, you can expect a bullish signal. For those looking to sell, use a 50 or 20-day moving average and watch for when prices slip below the line.

Example Chart: 3 Exponential Moving Averages

This chart shows the exponential moving average traffic light system. Three moving averages are plotted on the chart: the 10-period EMA in green, the 50-period EMA in amber, and the 100-period EMA in red.

Get Moving Average Indicators on TradingView

Pros

One of the main advantages of using an exponential moving average is that it’s easy to calculate. Most charting software packages already have the calculations built-in, so there’s no need for complicated formulas or manual calculations. The EMA also provides a clear visual representation of price trends, which can be easier to interpret than other types of technical analysis.

Cons

One major drawback of using moving averages is that they tend to underperform during market or stock price consolidation periods, which can translate to negative returns.

Trade Testing Performed With TrendSpider

However, one of the drawbacks of using the EMA is that it doesn’t consider short-term volatility. Prices can gyrate wildly in the short term, but a long-term average like the 200-day EMA might not capture these swings. Investors relying solely on an EMA may miss important short-term buying and selling opportunities. Additionally, the EMA is a lagging indicator, meaning it can only confirm trends after they’ve already started. This means investors must use other indicators in conjunction with an EMA if they hope to stay ahead of the markets.

Our original trading research is powered by TrendSpider. As a certified market analyst, I use its state-of-the-art AI automation to recognize and test chart patterns and indicators for reliability and profitability.

✔ AI-Powered Automated Chart Analysis: Turns data into tradable insights.
✔ Point-and-Click Backtesting: Tests any indicator, pattern, or strategy in seconds.
✔ Never Miss an Opportunity: Turn backtested strategies into auto-trading bots.

Don't guess if your trading strategy works; know it with TrendSpider.

✂ TrendSpider Black Friday Sale is Live Now ✂
☆ 71% Off Yearly Plans ☆
It's their biggest sale of the year.

Save Up To 71% on TrendSpider Now

Calculation

The formula for calculating an exponential moving average is:

EMA = (Closing price – EMA(previous day)) x multiplier + EMA(previous day)

Example: If we wanted to calculate the 5-day EMA, we would take the closing price on the latest trading day, subtract the 5-day EMA from the previous day, and then add the result to the 5-day EMA of the previous day. We would then multiply this sum by a multiplier based on the number of periods in our moving average (in this case, five). The resulting figure represents our current 5-day EMA.

The multiplier is calculated using the following formula:

2 / (number of periods + 1)

For example, in the case of a 5-day exponential moving average, the multiplier would be 2/6 = 0.33. Each day’s price will contribute one-third (0.33) of the overall EMA value.

Using this example, if Apple’s closing price on the current trading day is $200, and its 5-day EMA from yesterday was $150, we would calculate our 5-day EMA for today as follows:

($200 – $150) x 0.33 + $150 = $170

Therefore, today’s 5-day EMA is $170. We can use this figure to compare with Apple’s current trading price and determine whether the stock is overbought or oversold. If the 5-day EMA exceeds the current trading price, the stock is oversold and may be a good time to buy. Alternatively, if the 5-day EMA is lower than the current trading price, the stock is overbought and may be a good time to sell.

How to trade EMA

Traders often use EMAs as entry and exit points. When prices move above the EMA, it indicates an uptrend; when prices move below the EMA, it suggests a downtrend. Crossovers are also used as signals for entry or exit points. A buy signal is generated when the shorter-term EMA crosses above the longer-term EMA, and a sell signal is generated when the shorter-term EMA crosses below the longer-term EMA.

Example Chart: Trading Using an Exponential Moving Average

Is the EMA Accurate?

No, the exponential moving average indicator is inaccurate, averaging only a 7% win rate. When asset prices consolidate, the EMA causes many small losses, and good entry points are missed. Backtesting the EMA indicator on 30 Dow Jones Industrial Average stocks over eight years resulted in an average 7% win rate, meaning it underperformed a buy-and-hold strategy 93% of the time.

EMA Backtesting Methodology

I used TrendSpider, the leading AI stock trading software with pattern recognition and a codeless backtesting engine, to backtest the EMA indicator. Testing was configured using OHLC with an exit on the next open. The Heikin Ashi daily chart used the exit criteria for the next trading day, HL2 (Price High + Low /2).

I test all indicators, including the EMA, using their standard recommended settings, different timeframes, and different chart types; this provides an unbiased result. Also, the entry and exit prices use an average of the high and low prices for the day, making the testing more realistic.

How I Set Up EMA Backtesting in TrendSpider

To set up backtesting in TrendSpider, follow these exponential steps. Register for TrendSpider, select Strategy Tester > Entry Condition > Add Script > Add Parameter > Condition > Price > Greater Than > EMA. For the Sell Criteria, select > Add Script > Add Parameter > Condition > Price > Less Than > EMA. Finally, click “RUN.”

To set up backtesting, I used TrendSpider, our recommended trading software for serious traders. The screenshot below shows the exact configuration for our EMA backtesting.

Testing EMA on OHLC Charts

Below is a typical example of a 200-day EMA on an OHLC chart. Over eight years, a trader using the 50-day exponential moving average McDonald’s Corp. (Ticker: MCD) would make 84%, but a buy-and-hold investor would have made 199%. The average results for the exponential moving average mean it is a poor choice for trading using candlestick charts.

Strategy Testing Performed With TrendSpider

Testing the standard EMA settings on a daily candlestick/OHLC chart proves this indicator is poor, with a 7% chance of outperforming a buy-and-hold strategy on all tested timeframes.

EMA Backtesting Results for Daily OHLC Charts

Testing 960 years of data shows the average win rate for exponential moving averages is 7%. The table below shows that the EMA 20 has a 23% chance of beating a buy-and-hold strategy, and the 200-day EMA only has a 0% chance of success.

I tried many backtesting solutions, but this testing was only possible using TrendSpider.

Testing EMA on Heikin Ashi Charts

The exponential moving average performs better on a Heikin Ashi chart, but the overall results are still poor. If a trader used the 200-day moving average on Apple Inc. (Ticker. AAPL) over eight years, they would have made a 592% profit, beating a buy-and-hold strategy profit of 442%.

Get the Best: TrendSpider

The table below shows that even using the advantages of Heikin Ashi charting, the exponential moving average indicator should be avoided.

EMA Backtesting Results for Heikin Ashi Charts

Testing 960 years of data shows the average win rate for exponential moving averages on a Heikin Ashi chart is 39%. This means 61% of stocks traded using this strategy will fail to beat a buy-and-hold strategy.

Why are Heikin Ashi’s EMA results better?

Why do Heikin Ashi charts perform slightly better with EMA and other indicators like Keltner Channels and Price Rate of Change? I believe it is because price averaging removes the extreme price highs and lows associated with traditional OHLC bars. This means fewer trades in consolidating markets and fewer small losses.

Professional traders may assume, as I did, that the Heikin Ashi chart distorts the pricing because it averages the OHLC of the candles. But we can achieve realistic entry and exit criteria by using TrendSpider’s HL2 setting, meaning the average of the price candle high and low. I proof-checked individual trades, which were reasonable but not entirely realistic.

Combining EMA with Other Indicators

Incorporating the EMA with additional chart indicators, such as bullish chart patterns, is optimal. The EMA excels in markets trending either up or down. However, it provides multiple false buy and sell signals during consolidation, leading to many minor trading losses. Therefore, avoid using this indicator during consolidating markets.

Should you Buy and Sell with EMA?

No, my research backtesting shows that the EMA is a poor indicator for identifying buy and sell signals. Using 960 years of data across 30 Dow Jones stocks, the EMA lost to a buy-and-hold strategy 93% of the time. EMA is a very poor indicator by a significant margin.

The Best EMA Settings

Our research shows that the best setting for the EMA indicator is a 20-day period on a Heikin Ashi chart. This setting is the only one that outperforms a buy-and-hold strategy with an 83% win rate. All other settings on OHLC charts and timeframes produce losses and a failure rate of 67%.

Although the EMA isn’t the most reliable indicator, the optimal solution is to choose the least bad option. If it is necessary to use this indicator, it is recommended to set it according to period 20 and utilize a daily Heikin Ashi chart.

This indicator is most effective when the asset moves in strong trends. Whenever the asset goes through a period of price consolidation, many small losses will likely be incurred.

Limitations

The biggest limitation of moving averages is they produce 82% of their losses in consolidating markets. Markets only have 2 phases: trending and consolidation. Moving averages should not be used when an asset’s price is consolidating.

Summary

After testing for 960 years, it’s safe to say that using exponential moving averages as trading indicators for buying and selling is a losing strategy. Avoid it. You only have a 7% chance of outperforming a buy-and-hold strategy.

You may also be interested in the incredible alligator indicator based on moving averages; with the optimal settings, it has proven highly profitable.

Trading the Alligator Indicator Profitably Based On Data

FAQ